"Much of the talent working with Search Engine
Optimizing are working with the search engine companies themselves.
"...Generally speaking, making sure that your
content is as unique and compelling as possible
Before we can do any optimizing we need to understand your website
vision. We will do a Free analysis of your website with a short consultation by
phone. To help us understand your needs please fill out a brief
questionnaire (click here). We will then explain how
we can help you best achieve your website goals.
When we understand your website needs and your business goals, we can then conduct an in-depth analysis of your website and your website's relationship to the internet's environment.
During this stage we will do a thorough keyword analysis so that we can
both understand which key terms are most searched for, which are most
sought after and how many searches are being done and from where.
This big chunk of information will help us best bring about your website
When we know where we are going and the best road to get there, we will usually see certain aspects of the html code that hinder your success. We may suggest rewriting the keywords, titles and descriptions throughout the site. Or we may suggest some content revision to enhance your ranking for our choice keyterms. Restructuring is a crucial part, and often the most labor intensive part, of optimizing your website.
Often a website owner is not aware that their website can look completely dysfunctional on other monitors and other website browsers. Most people use IE (Internet Explorer) to view websites, but 25% to 30% of the users out there use another browser to see your website. It can be horrifying to discover that your beautiful website looks misaligned and otherwise messed up when viewed on your friends computer. Website browsers do lots of guessing when the page code is not perfect and the various browsers guess differently. Restructuring your website code results in all of the rules getting followed so that the browsers don't have to guess and the pages appear much the same across the board.
How we promote your site will depend on a wide variety of factors such as your businesses competition, your business type and location, how large is your business, how long have you been in business, how much in a hurry are you and
how much can you afford to invest.
You, as the site owner, need to exercise your experience and creativity by writing good, clear, informative content. You are an "expert" in your field; if we are searching for what you are selling then we also want to be informed on the subject. So share what you know. Make it informative, make it entertaining if you can and if you can write so the readers are compelled to read on, then YOU are the one creating the foundation of your website's success!
Generally, by this time, most websites will operate hassle free for quite some
time. If, however, your business has dynamic content that changes
frequently (news, articles, "hot & hip" items) or if your business is unusually
competitive then optimization will be a frequent, if not on-going, process.
In a highly competitive field, your website will often require continued website modifications. As the owner you should continually try to add new and current information while modifying what you do have to make it as compelling as you can. New photos or other graphics, videos and links to helpful websites are ways that you can keep your website at the top.
Also based on observation of search engine responses, market responses, analysis of how users use your site, which keyterms they use to find your site and figuring how to modify your keyterms so that your website can continue to fare well in the sometimes stormy waters of internet marketing. This can be done daily or annually depending on your individual goals and needs.
Continual improvement - S.E.O. Yoga
Honestly it will never end. To have a great website requires that someone continually work to improve it. Keep adding more information, articles, and insights. Finding other similar or even better websites that supports the general thesis and linking to them in interesting, informative, or entertaining ways.
As website technology progresses a great many areas of website design and function become automated and simplified. There are many "easy" and "quick" website design programs available. I just searched, on google, for "quick and easy website design tools". There were 50,900,000 results. I added free to the beginning of the search phrase and voila! I now only have 23 million results to read through.
Making your own website can be a very rewarding experience, using one of the many "quick and easy" website creation tools available makes it possible to create your own website. Often people will use one of these programs to help them imagine and visualize their new website. Using one of these tools to get "your plan on paper" will make it lots easier to communicate your desires to a professional designer; it also helps you understand some of what the designer will tell you when he or she creates the final version of your website.
If you plan an extensive website or think you may want to make a few websites then it may be appropriate to take the time, lots and lots of it as you will find out, to learn a "real" website program like DreamWeaver or Expression Web.
The brutal truth on this subject is that it takes years of use to become fluent in any of these "real" website creation programs. Using the "quick and easy", especially the "free and quick and easy" tools can only be realistically used to create a "starter" or demonstration website. When you get serious and want google to start delivering free traffic to your site, then you will need a professional design and promotion specialist.
Website Design and Creation
Having a website that represents you and communicates what you want to say is the over all goal of all website work. As such there is no way that you, the dreamer, can get to your goal without considerable involvement in the whole process. You will need to communicate well with your designer and do more then a little planning on your own.
Browse around the internet and write down the web address of those sites that appeal to you. Make notes about what you like and what you don't about them. When you talk with your designer you can look over these sites together even if the interview is only on the phone.
You are probably going to want your own choice of pictures on your website. If you have digital pictures then you probably have hundreds to sort through. Put the ones you like in a single folder; if you can manipulate your pictures a little and re size them so they are under 200k then they will be easier to e-mail to your website designer.
Get some paper and, using a separate piece for each page, design your site and type out the words you want on each page, so you can e-mail it to your designer.
The largest part of getting your website online can only be done by you. If you use a "quick and easy" site creator or hire the best professional you can find, you are still going to have to do your homework:
Standard, static HTML V/S Dynamic Websites!
Over the past couple of years Google has made some significant changes in its ability to properly read, understand and index dynamic pages in a website. If you have, or plan to have, a large and frequently changing website, especially one with lots of reader interaction like forms, blogs and purchases a dynamic website may actually be appropriate and wise. I came across this article that you can access here at google! This gives a very clear and reliable understanding of the problems and advantages of the two types of webpages: Dynamic and Static!
The next two paragraphs are from that article, written by Juliane Stiller and Kaspar Szymanski.
In my experience it is very clear that a dynamic webpage will not rank well in google's search engine results. I have proven this to myself over and over while working on www.medical-library.net. This was originally a fully dynamic website. As there are over 5000 pages within the site this is not a totally unwise move. In order to achieve higher S.E. ranking I started making static versions of the more important pages and I have seen with every one of these that the page will rank well down the list (like 80 or 120 if it shows at all) for the terms that describe the page. However when the page is republished as a static page it jumps to the first page for the same search terms.
If the website is no more than a few dozen pages do not even consider making it a dynamic website unless you have complicated databases that you need to utilize. The losses in S.E. results are just too staggering. However if the website is extensive with rapidly changing content you will save lots of time going with dynamic.
Using my Website for Self-Promotion!
Currently I devote most of my time to
For many years I was webmaster for "medical Library net" which is an older dynamic website. I inherited this website already made and had been promoting it since April of 2008. Even though the website had been online with thousands of pages for over 8 years it still ranked at 670 for the term "medical library" its own domain name! By June it had dropped to 20th place for the same terms. Currently (Nov.26, 11) the site was finally number 1 for not just "Medical Library" but a great many other keyword phrases.
Another rewarding project has been www.Bed-Breakfast-Maui.com a website I developed for the Banyan Bed and Breakfast here on Maui. I had my first taste of seo success on this website a few months after completion Sept. 2007 when it starting jumping up against stalwart competition of 206,000 (total search term results) to become number 1 for the terms "Maui Bed and Breakfast". As of June 2011 it shows on the first page for 7 of the 8 most popular search terms for its category including "maui hotels".
Here is a list of some websites I have designed or been involved in the promotion of:
I made my first website in 2000 www.BambooSecret.org
For the next few years I made a number of websites that are no longer up and running.
I then took on a contract in 2004 and developed www.hawaii-mauirentals.com. We have changed the focus on this website from "vacation rentals" to "bed and breakfast" and then again changed the focus to being a "retreat center". It really can wreck havoc on your search engine results changing the focus around like this for a number of reasons. As of September 2009 this site is no longer active though it had succeeded well finally for the search terms "maui retreats" and "maui retreat". The site now forwards over to www.bed-breakfast-maui.com, this has helped the search result ranking considerably for www.bed-breakfast-maui.com.
It is actually very difficult to successfully change keywords and do well in the search engine results. When directories and other websites link to your site they include words in the link text. If all the links say "maui vacation rental" this will actually drag the site back from doing well as "maui retreat center". Search engine robots are just that: "robots". A nice clear message of no more than 5 keywords is just what the robots want to hear. Striving for more will just muddy the water and confuse those poor 'bots.
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