Clearly social media can work for some companies. A fair number of startups rely exclusively on Facebook, Twitter or Instagram to pull customers from the internet. But is this the best way to invest your time and money?
Facebook, Twitter or Instagram
If you want any media to be the platform for your advertising, then you will have to invest your time in learning at least some basics. Managing your website or your SM account takes a fair amount of time. You can hire someone to manage your account for you, and as it can be very complicated to navigate success on any platform, a professional may be called for.
Our professional position is this: If you already use one of these and like spending lots of your time in these online communities, then you should consider using your favorite to promote your business.
If you don’t do this already, then we will not be the ones to encourage you to pick it up, our experience reveals wisdom in investing your energies elsewhere. We find with our clients and friends, that it is simply much much too easy to spend way too much time scrolling through your feed. Interesting as we all may find this vocation, it seldom adds up to even a marginal ROI.