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The other type of links are exchange links, or Reciprocal linking.

These links you trade with other websites of a similar nature as your own website. Please see this page for more on reciprocal linking and to exchange links with this website. It really won't help your ranking if you exchange with "directories", "link farms" or even with webites that have no basic similarity with your website.

This website "Self Growth" is an excellent resource for web owners. Make sure that your site is represented in their pages. Part of the exchange is to have a link such as I have below that links back to them. This is a fair example of link exchanging working for you as they have sections of informative articles that really are worth linking to. To have a link from a section on their site that about what you are about will be valuable for you.

"www.SelfGrowth.com- SelfGrowth.com is an internet guide to information about Self Improvement, Personal Growth and Self Help. An organized directory, with articles and references to thousands of other Web Sites on the World Wide Web. Add your website to their directory."

This following link will not help me. Even with a link exchange in place it will not have much effect as "World Wide Web Doctor" is not a medical website and I don't want to rank high for any medical terms. Similarly since I promote this site it may seem like a good idea to link to them to help promote them, but it really won't help them much either for the same reason.
"The Doctors' Medical Library - a searchable medical and health information resource with over 5000 web pages."

Here is an good example of a valuable link exchange. This site "TNS Media Intelligence" is about broadcasting and media and the internet. So a link to it will seem to be appropriate while a link back will be helpful to me as well:
"News Alert - Gather competitive analysis quickly and effectively with News Alert."

Reciprocal Linking. Want to exchange links with this website?